SERVICE
Brand Photography / Brand Guidelines
CLIENT
Outokumpu
YEAR
2015
Outokumpu is the global leader in sustainable stainless steel. Their customers use stainless steel to build bridges and buildings, produce cars, trains and trucks, and manufacture household appliances and utensils. Outokumpu is known in the market for their unmatched expertise in stainless steel as well as the quality of their products.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
brand photoshoot and photo guidelines that we did.
We did a couple of shoots in their factories. We specified a style of photography and created detailed guidelines ofhow to compose similar photos -> then added this whole new section intotheir brand guidelines.
We did a couple of shoots in their factories. We specified a style of photography and created detailed guidelines ofhow to compose similar photos -> then added this whole new section intotheir brand guidelines.
Layered, with a sense of time and a documentary feel where the people areinteracting with the products. We wanted to convey the feel of the materialslike steel - we made steel look appealing and interesting with lighting andreflections, and made it feel strong and eternal.
Let's work
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