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Product marketing and brand building for science and technology

We simplify
the complex

MacWell is a creative agency focused on science, technology and engineering.

We master understandable and emotionally compelling storytelling, no matter the intricacy of the subject. We build long-term brand equity and immediate product success for our clients.

New technology, same old Homo Sapiens.

While science evolves, the human condition remains the same: emotion is the driver validated by rational thinking. We make an impact by perfectly combining the two.
We have the savvy to understand new technology and scientific advances.

Our expertise turns your craft into creative and strategic messaging and marketing that gets you noticed.  We create brand identities, global launch campaigns, product marketing assets, video productions, events and interactive product demos.  

Vaisala Logo - Macwell Creative Branding technology

"The worth of an agency comes from its ability to create tangible strategic, creative and business value. 

I wanted people who can learn quickly and work with precision. I wanted an inclusive and collaborative process, and excellence in execution, throughout copy and art.

MacWell delivered in heaps with stellar results."

Rasmus Stoltzenberg

Strategic Marketing Manager, Vaisala

Vaisala
Thermofisher - Technology Macwell - Branding and Marketing Agency - Creative

"Showing how our product innovations provide benefit to our customers in a concise, easy to understand way was certainly something MacWell worked on with great competence and collaboration."

Dr Khalil Divan

Senior Director Product Marketing
Microbiology Division, Thermo Fisher

ThermoFisher Macwell Production set - Video Production - Branding
Zeiss - Macwell Creative - Branding for science

"MacWell tackled the challenge of translating complex technology into an engaging and compelling story that anyone can understand with impressive expertise and dedication."

MARCO MILDENBERGER

Head of Imaging and New Business
ZEISS Consumer Products

Zeiss - Macwell Creative Branding for Technology

Boutique service on a global scale

Our global grid of experts provides exceptional service and value to our clients. We deliver higher quality at lower cost with exceptional efficiency for technology and science companies around the world.  

A proven process that serves a strategic purpose

We customize our process case-by-case, based on your business goals. Our two decades of experience in B2B branding and marketing has taught us how and when to include your internal stakeholders. That’s how we turn your investment into real results.

Let's work

together

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