Vaisala

MGP241 - Launching a radically better product for CCUS measurements.

SERVICE

Campaign Creative / Storytelling / Product Messaging / Creative Direction / Film Direction / Film Production

CLIENT

Vaisala

YEAR

2024

Vaisala is a global leader in measurement instruments and intelligence for climate action. Operating on two planets, Vaisala boasts almost 90 years of innovation and expertise on devices and data that improve resource efficiency.

Vaisala recruited MacWell to produce the creative concept, messaging and visual assets for the launch of its revolutionary measurement instrument for Carbon Capture, Utilization and Storage ー the MGP241.
https://drive.google.com/file/d/1PSdZ7rxdTOnHfwo9Gh9-SJUNxcJyXoZE/view?usp=sharing
The worth of an agency comes from its ability to create tangible strategic, creative and business value.
Through prework and collaborative workshopping, we first defined the marketing concept, key messages and a messaging hierarchy for the product. This further translated into scripts for two videos celebrating the instrument: a hero film and a technical film, diving more into detail.
Campaign Creative / Storytelling / Product Messaging / Creative Direction / Film Direction / Film Production
Campaign Creative / Storytelling / Product Messaging / Creative Direction / Film Direction / Film Production
Top quality key visuals were derived from the films highlighting the design, functionality and benefits of the innovation.

We also helped create additional copy for the MGP241 and Vaisala's CCUS communications in general to complement the key messaging in marketing.
Campaign Creative / Storytelling / Product Messaging / Creative Direction / Film Direction / Film Production
Campaign Creative / Storytelling / Product Messaging / Creative Direction / Film Direction / Film Production
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