SERVICE
Brand Strategy / Visual Identity / Graphic Design/ Illustration / Copywriting / Photography / Website / Posmarketing Materials / Social Media Strategy / Social Media Content / Product Portfolio / Packaging Design / Custom Typography
CLIENT
SAimaa brewing
company
YEAR
2018
Outokumpu is the global leader in sustainable stainless steel. Their customers use stainless steel to build bridges and buildings, produce cars, trains and trucks, and manufacture household appliances and utensils. Outokumpu is known in the market for their unmatched expertise in stainless steel as well as the quality of their products.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
We wanted each step of our identity work to be focused on the elements of sustainability and ecology – the brewery’s differentiators. Our work started with defining a new, more modern tone of voice and brand storytelling for the brewery.
We then built a visual identity that reflects the same, modern identity. The look & feel of Saimaa Brewing Company’s new brand is founded upon organic forms, such as the logo that subtly interprets waves crashing onto a shore. We created a brewery monogram to act as a brand symbol – a seal of approval – that ties together the varied product portfolio.
We then built a visual identity that reflects the same, modern identity. The look & feel of Saimaa Brewing Company’s new brand is founded upon organic forms, such as the logo that subtly interprets waves crashing onto a shore. We created a brewery monogram to act as a brand symbol – a seal of approval – that ties together the varied product portfolio.
After an extensive brand photography shoot and edit, we designed a completely new, modern website as well as social media channels for our client – from concept to content to launch. To ensure the cohesiveness of the new brand, we also developed a social media communication strategy for the brand’s launch and upkeep. We topped off the project with a vast and versatile asset bank for various points of sale and marketing materials to guarantee a solid brand image.
In addition to the renewed Saimaa Brewing Company brand, we put an all new spin on their whole portfolio strategy with a kick-ass product identity and design work for all their product families.
Our solution tied all the brewery’s beers together into three product families with a naming logic of using the “brewer” as the portfolio owner. This way we got each product to increase the brewery’s own brand equity, while still having strong visual identities of their own.
Let's work
together
