Saimaa Brewing / Companyvisual Identity / Graphic Design / Illustration / Tone Of Voice / Copywriting
Saimaa Brewing
Company
2020
MacWell worked with Outokumpu’s brand and communications team to develop and produce engaging materials to fuel pride in employment, help raise interest in new products and support Outokumpu’s position as a global leader in stainless steel.
Each flavour had a distinct, unique taste, so naturally, each one needed their own Kooky creature to go with it. We created a playful style of animal illustrations to match the brand’s tonality. The product line’s colour palette is a tribute to the real berries and fruit that go into them: rich and lovely – and practically popping off the shelf.
The new line of sodas, playful and bright as they are, had to have an anchor in the main brand of Saimaa Brewing Company. We implemented key elements from the Saimaa Brewing Company brand with the new Kooky’s Sodapops can designs, keeping this new product category recognizably on brand.
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